Invisible influence
by Jonah Berger
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
- Published
- 2016
- Pages
- 272
- ISBN
- 9781476759739
Log in to add this book to your library and rate it.
Log inReviews
Log in to write a review.
No reviews yet.
Comments
Log in to comment.
No comments yet.
Community forum
Log in to start a discussion about this book.
No discussions yet
Be the first to start one — share a book you can't stop thinking about, or ask for your next read.