Nudge: The Final Edition
by Cass R. Sunstein, Richard H. Thaler
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Non-fictionBusiness & EconomicsScience
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
- Published
- 2008
- Pages
- 312
- ISBN
- 9780143137009
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