The loyalty leap
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Non-fictionSelf-HelpBusiness & Economics
"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
- Published
- 2012
- Pages
- 263
- ISBN
- 9781591844914
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