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Non-fictionSelf-HelpBusiness & Economics
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
- Published
- 2011
- Pages
- 250
- ISBN
- 9780230110267
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